Did you know that 50% of mobile traffic is now dedicated to online videos? Yet, there are still millions of businesses that aren’t taking advantage of this lucrative marketing channel. Is yours one of them? If so, keep reading…
Imagine drawing in millions of new potential customers in a matter of weeks. Well, with video marketing you don’t have to imagine.
A massive 78% of consumers watch online videos each week. Statistics also show that if the word ‘video’ is included in an email subject line, it increases its opening rate by 19%, decreases unsubscribes by 26% and increases click-through rates by an impressive 69%.
The point is, online videos sell. Consumers prefer to find out about a business and its services by viewing videos. So if you’re currently not making use of this current trend, you could be really missing out.
So what exactly can video marketing do for your business? Well, if done correctly it can:
• Significantly boost traffic to your site
• Increase conversions, leads and sales
• Build up brand awareness
Furthermore, online videos are easier to find in search engine results. So if you want more search engine exposure, video is the best way to do it.
However, it takes more than simply releasing a video on the web to get results. Video marketing is hard work and takes a significant amount of time to get it right.